Deuce Sneakers | The New Movement

Join us in the new movement as we refresh and refine our most loved styles,
deeply grounded in our community and commitment to The Young Hearts Project.

At our heart lies a strong focus on supporting our own charity Young Hearts Project. We continue to help change the lives of young people in New Zealand by donating $2 for every pair of full-priced Deuce sneakers purchased to our charity.

So far with the help of our Deuce customers, we have raised $1.9 million, growing each day. The Young Hearts Project was founded in 2014 by our Director Shane Anselmi, recognising the need to provide opportunities for young people to develop skills and resilience. 

The Young Hearts Project helps them feel empowered to deal with life’s challenges. The funds raised enable our three partners, Youthline, the Graeme Dingle Foundation, and Great Potentials, to deliver programmes focused on mentoring, emotional support, and value-based learning to young people who need it.

We sat down with a few members from partners of The Young Hearts Project to hear about the work they do. We met Jessica from The Great Potentials Foundation, Glen from Youthline, and Brittney from The Graeme Dingle Foundation, and through their stories, we got to see how the money raised by The Young Hearts Project is being used. The funds we raise are used by our partners to provide free services, like Youthline’s 24/7 Helpline service, development programmes, counselling, and guidance through life for young people in Aotearoa.

Deuce supports the Great Potentials Foundation MATES Juniour programme which helps support intermediate students making the transition to secondary school by providing academic support, teaching life skills, building meaningful relationships and embracing the joy of learning to enable fundamental change. 

Youthline has been in operation for 53 years and is a 'with youth, for youth' organization that supports young people throughout Aotearoa, aged between 12-42 years of age. Deuce has been proudly supporting Youthline since 2014. Our funds go towards supporting Youthline's 24/7 Helpline service. 

The Graeme Dingle Foundation is a Foundation all about empowering young people to reach their best potential.
Deuce supports one of their programmes, Kiwi Can, which is an energy-packed primary school programme, teaching children values such as inegrity and respect.